
ABOUT US
Welcome to OROA — where Modern Design meets the American Lifestyle.


OROA is more than just an online furniture store, we're a destination for curated European design. As part of the OROA Group, we represent over 60 carefully selected European brands, offering furniture, lighting, décor, and outdoor collections across the U.S. and beyond.
Our journey began in 2015 with the launch of the Dutch brand Eichholtz in the American market. What started as a focused effort has grown into a trusted source for premium European design. A decade later, our portfolio includes some of the most respected names in the industry—each chosen for their craftsmanship, style, and quality.




We’re also mindful of our environmental impact, partnering with brands that prioritize sustainable materials, responsible sourcing, and eco-conscious production.

At OROA, we believe great design should be both elevated and accessible. We work directly with homeowners to bring their visions to life and collaborate with over 20,000 interior designers to create spaces that reflect individual lifestyles. Our expertise also extends to the hospitality industry, where we proudly partner with major hotel chains and resorts on large-scale design projects.


With a passion for craftsmanship and a commitment to service,
OROA is your gateway to inspired European living.