OROA is proud to present the first outdoor furniture collection from the world renowned Italian design firm Pininfarina.
Pininfarina, whose history traces back to 1930 when the company was established by Battista Pinin-Farina,
who became the most acclaimed car designer of his time.
For example the Cisitalia 202 by Pininfarina (1947), was the first and only car to enter into a permanent display at the MoMA of New York, in 1961.
Up to today, more than 100 Ferrari cars that have gone into production have been designed by Pininfarina.
Being conceived for the outdoor, the Pininfarina design team took the inspiration from the dynamism, elegance and purity of the ocean waves,
the empty space that is created when a wave is broken, resulting into a hollow or tube wave (onda in Italian).
The heart of the Collection is the structure, an alluminum band sustaining the cushions and becoming the iconic element of the whole Collection.
Characterized by fluid lines - as the ones of the wave -
the band beyond being an aesthetic element becomes also a functional element, a rigid armrest that can be used to lean objects.
The choice of the materials come from the
Pininfarina 360° design experience:
the aluminum – coming from the car sector - for the structure , the fabrics – used in the yachts for its resistance – for the cushions.
“We have looked at the magic of nature to give life to Onda which is distinctive and, at the same time, able to be integrated in different environments.
Technology and know-how coming from different sectors make it really unique” affirms Paolo Pininfarina, Pininfarina Chairman.
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